Hugo Neu Kearny, NJ Campus (2015-2016)


The Hugo Neu Corporation engaged BJH Advisors to provide market analytics, financial feasibility, and tax analysis for its campus in Kearny, NJ.  The campus was badly damaged by Superstorm Sandy and, through a series of planning studies subsequent to Sandy, was positioned for significant new investment.  The analysis began with a market scan, providing important demand indication for the campus and competitor markets that helped the company identify a new leasing approach.  Next, BJH provided Hugo with a cash flow model to determine the impact of various redevelopment scenarios on developer returns.  Finally, BJH provided Hugo Neu with economic impacts and tax analysis to guide an incentives discussion for future investment options.